Net worth explains how businesses can benefit by forming new partnerships with customers in matters of information capture and privacy consumers are losing patience with companies that use personal data about buying habits income levels and credit card usage for corporate gain. Find helpful customer reviews and review ratings for net worth shaping markets when customers make the rules at amazoncom read honest and unbiased product reviews from our users. This work offers a summary of the book net worth shaping markets when customers make the rules by john hagel iii and marc singer until now big businesses have held the upper hand in the gathering of information about consumers. Net worth shaping markets when customers make the rules john hagel iii author marc singer author marc singer joint author harvard business school press 2495 313p isbn 978 0 87584 889 1 . This button opens a dialog that displays additional images for this product with the option to zoom in or out
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