Draw on strategic marketing concepts to develop an integrated customer centric marketing plan that delivers growth. Marketing management has 1 rating and 0 reviews this text focuses on the middle management marketing decisions students are most likely to encounter in . Marketing management pricing strategy how do consumers process and evaluate prices how should a company set prices initially for products or services. Marketing management book read reviews from worlds largest community for readers. The strategic marketing programme is a five day intensive course that will sharpen your marketing skills including designing organising executing and evaluating marketing activities in this complex global environment you will explore todays big marketing challenges such as the impact of social media on brand management low price competition and market commoditisation
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